For various reasons a very large global service company had exited an important market in 2016. In 2018 a decision was taken that they would re-enter this market in 2019 / 2020, the revenue opportunities were too large to continue to ignore. In order to explore the opportunity and the challenges and to begin to construct an approach for this re-entry exercise it was decided to hold a workshop in Dubai.
The team required to plan and execute the re-entry strategy assembled and Stash facilitated and captured the key points of the discussion, focusing on - the market opportunity - what aspects should we concentrate on? The size of the ambition - what revenue targets should we agree? Re-entry options - what partners will we need? Next step actions - what do we need to do now to make this happen?